Earlier this month BCCI has announced that India will host the 12th edition of IPL despite general election. India performance in Australia along with the BCCI decision has helped Star Sports channel to rope nine sponsors for the cash-rich league broadcasting. Star India is the official broadcast right holder of Indian Premier League. Moreover, the channel bagged up INR 700 to 750 Crore worth advertisements form Coca Cola, PhonePe, MRF, Maruti Suzuki, Polycab, Parle Products, future Group Dream Eleven, and Cover Fox. The officials of the company said that it was easy to persuade the advertisers after the Indian cricket board announced the IPL fixture. The BCCI didn’t finalize the Schedule of venues yet. The most attended t20 franchise cricket competition has received a great response.
This year’s season of Indian Premier League will start from 23rd of March. Last Season, the sports channel earned INR 1,750 Crore for the advertisement industry. There is ten percent increase in the revenues this edition. The chain bought the broadcasting rights of IPL for RS 16,347.5 crore form 2018 to 2022. Star India suffered a loss of Rs 1,200 Crore in the first year. Star India is looking for the media agencies, promising a great deal than last year’s edition. Furthermore, the sports channel has recorded 603 million audiences on TV and 202 million on HotStar of IPL 2018. This year they set the target of 836 million, with feeds across seven languages on TV and HotStar; (English, Hindi, Tamil, Tenglu, Malayalam, Kannada, and Bengali.